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Wildfire Response & Recovery: Guidance for Hospitality Teams
Wildfires are affecting communities across the state, and hospitality teams are navigating the impact in real time. This session brings together practical guidance for the decisions you’re facing right now, including how to communicate with guests, support your staff, and keep property owners informed during an active crisis. We will also connect you with Hospitality Heroes, an organization providing direct financial relief to hospitality professionals facing hardship.
From there we will cover managing rates and inventory responsibly, including flexible policies and emergency relief stays that protect both your business and your community relationships. We will look at how to interpret Key Data during disruption, from pacing shifts to cancellation trends and market benchmarks, and close with mindful approaches to reframing your fall marketing as conditions improve and attention turns toward autumn recovery.
August 19, 2026